The FMCG arm of C.W. Mackie PLC, Scan Products recently entered into a Memorandum of Understanding (MoU) with Sri Lanka Institute of Marketing (SLIM), with the aim of professionally qualifying their sales force with a Diploma in Sales.
Having awarded the Diplomas for the first batch of 16 field sales force members in 2017, this official partnership is continuing for the second time. The President of SLIM- Pradeep Edward and the CEO Sanath Senanayake together with Mangala Perera, the Executive Director of C.W. Mackie PLC, Jerome Jayasinghe, the COO and Sales and Marketing and Geeth Wickramatunga, the Group HR Manger participated at the signing of the MoU at the C. W. Mackie PLC Head Office in Colombo.
The agreement will facilitate the selected 16 members of the field sales force of Scan Products Division/C.W. Mackie PLC in upgrading their professional skills and the competencies in the field of sales and marketing. This qualification will enable and empower the staff to progress to the National Diploma in Sales Management (NDSM) and leads to the Postgraduate Diploma qualification of SLIM.
The President of SLIM, Pradeep Edward said, “The corporate sector in Sri Lanka has maintained confidence in SLIM corporate programs, as these programs effectively contribute towards enhancing the performance of their employees. The educational pathway created by SLIM programs can help any employee in the corporate sector steer their careers. SLIM programs gear professionals to stand as equals with their global counterparts”.
Commenting at this occasion Mangala Perera, the Executive Director of C.W. Mackie PLC said, “We are happy about the professional upliftment the previous batch has achieved upon the completion of Diploma in Sales, conducted by SLIM.”
The CEO of SLIM, Sanath Senanayake said, “The corporate sector in Sri Lanka has endorsed SLIM training programs due to their effectiveness in enhancing the performance of their employees. SLIM is committed towards working with the marketing fraternity in the country to provide them with the highest levels of support in developing the industry”.
The MoU forms part of SLIM’s commitment to support educational initiatives in the marketing fraternity, and to encourage and promote professional marketing skills in the country.
SLIM is the national body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the field of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), Organization of Professional Associations of Sri Lanka (OPA), Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL) and the Employers’ Federation of Ceylon (EFC). It also has an international affiliation with the Asia Marketing Federation as the member of the Board of Management.
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