Sony Electronics announced new 4K HDR television series designed to deliver even wider brightness range and higher contrast. The new BRAVIA TVs make the best use of 4K HDR (High Dynamic Range) content with the combination of their unique image processor and display device technologies.
The launch was graced by Sony International (Singapore) Ltd – Sri Lanka Representative Office – Branch Head, Justin Wong, Singer Sri Lanka PLC Chairman Mohan Pandithage and Singer Sri Lanka PLC Group CEO Asoka Pieris at a launch held at Taj Samudra Hotel Colombo.
The world of HDR has been greatly expanding with the advent of video streaming services, 4K UHD Blu-ray, and recently with PlayStation®4 gaming. Now more than ever before, accurate image processing is playing a crucial role in delivering a dazzling picture according to the filmmakers’ or game developers’ intentions. The 4K HDR Processor X1™ Extreme from Sony’s flagship Z series has been widely acclaimed for its ability to produce lifelike picture with superb texture, depth, colour, and contrast, bringing a significant leap forward in the space of HDR. With its two new TV series, Sony introduces 4K HDR Processor X1 Extreme’s power to a broader audience.
Sony also introduced the 4K HDR OLED TV as “BRAVIA OLED” – the A1 series offers a totally new visual experience with a combination of superior picture quality of OLED, X1 Extreme – the world’s first sound system in large screen TV, and its unique cutting edge form factor. BRAVIA OLED’s innovations do not end with incredible picture performance.
In order to provide a wider selection of 4K HDR displays, Sony introduced the X93E series featuring the Slim Backlight Drive+, an improved LED backlight technology allowing more precise and accurate local diming control compared to Slim Backlight Drive. With its quad-edge LED structure and X-tended Dynamic Range PRO local dimming and boosting technology, it brings superior brightness and exceptional contrast – in fact it will deliver 10 times the XDR contrast of conventional LED TV.
0 comments: