Monday, May 1, 2017

LBR LBO Brand Summit 2017 on May 3

Lakshaman Bandaranayake, Founder LBO, addressing the press conference. Picture by Siripala Halwala

Lanka Business Online, LBO, will be hosting the fifth consecutive annual edition of LBR LBO Brand Summit on May 3, Wednesday at the Oak Room, Cinnamon Grand Hotel.

“LBO has earned a fine reputation as Sri Lanka’s foremost conference host on technology, marketing, management, infrastructure and economy. LBR LBO Brand Summit, over a period of five years, has now become the most sought after thought leadership engagement on transforming marketing through technology and analytics. The LBR LBO Brand Summit provides a forum for corporate executives from all branches of industry, business and academia to gain insights to how digital could be leveraged to redefine, re-imagine, and reinvent the relationship between brands and consumers,” said Lakshaman Bandaranayake, Founder & Director of Lanka Business Online (LBO) and Summit Curator.

Bandaranayake further added, “This year’s edition of LBR LBO Brand Summit will provoke participants to rethink marketing, both as a business philosophy and a business function. In today’s context, is the obsession with customer satisfaction a sound business philosophy, if it creates collateral damage to other stakeholders and to the nature?” The summit will also question whether the 20th century practices of marketing are capable of delivering business results, today and tomorrow”

Commenting about the speakers at this year’s Summit, Ranjan Hulugalle, Chairman of LBO said, “We are pleased to present thought leaders with proven track records in marketing, advertising, digital, brand building and innovating customer experience by leveraging technology in five different thought provoking sessions. The presence of industry leaders of high caliber, no doubt, will bring out valuable perspectives on the themes under discussion.”

The companies the speakers represent include local conglomerates, global communication giants, global insights agencies, global technology companies, local media companies, local technology start-up which are disrupting conventional businesses creating rich customer experiences.

The speakers confirmed are Alyna Haji-Omar, (CEO; JWT Colombo), Asanga Ranasinghe, (Sector Managing Director, Group Marketing Director; Laugfs Holdings), Charulata Ravikumar, (CEO; SapientRazorfish India), Farhan Qureshi, (Country Manager - South Asian Frontier Markets; Google), Himalee Madurasinghe, (Chief Executive; KANTA LMRB), Irene Joshy, (Regional Qualitative Director; KANTAR TNS APAC), Jonathan Bonsey, (Chairman; Bonsey Jaden), Kamal Amesur, (Executive Creative Director; Hungama Digital), Kanishka Weeramunda, (Founder, Director; PayMedia), Kumudu Gunasekera, (Director; Stax Singapore), Laksiri Wickramage, (Deputy Chairman; Derana TV), Navonil Chatterjee, (Chief Strategy Officer, Y&R), Nimal Gunawardena, (Chairman & CEO; Bates Strategic Alliance), Premakumar Prashanth, (CEO; Direct2Door), Rasika Karunatilake, (Vice President, General Manager and Head of Shared Services; Cake Labs), Rohan Jayaweera, (COO; Antyra Solutions) Sabry Haniz, (COO; GroupM Sri Lanka), Santosh Menon, (Managing Director; BBDO Sri Lanka), Sunil Sethi, (Managing Director - Sri Lanka & Indian Subcontinent, Fonterra Brands), Tharaka Ranwala, (Senior DGM, Sampath bank), Thayalan Bartlet, (CEO; MullenLowe Sri Lanka), Vidya Sivaraja, (GM Marketing- Sri Lanka & Indian Subcontinent; Fonterra Brands), Vikas Mehta, (Group CMO & President, Marketing Services; MullenLowe Lintas Group)

Speaking on the partnership of Sampath Bank, Tharaka Ranwala, Senior DGM, Consumer Banking, said, "Mastering and leveraging digital technologies will be key to building winning brands in today's always connected world. The financial sector around the world is increasingly striving to deliver exceptional customer experience by leveraging digital technologies."

The Summit is also endorsed by IAA, MRSSL, ACCA and CIM, whose members could earn CPD credits for attending. The Association of Accredited Advertising Agencies of Sri Lanka, popularly known as 4As, is also endorsing the Summit.

The Summit program, agenda, and registration details are available on www.events.lbo.lk

Author:

Related Posts:

0 comments: