For the second consecutive time, Allianz has emerged as the top insurance brand in the world, according to Interbrand’s Best Global Brands Ranking. The positive news comes at an especially uncertain time for markets and industries across the globe, as they attempt to navigate the challenges of a worldwide pandemic.
“Our focus on resilience, integrity and customer centricity is paying off. Allianz has once again been recognized as No 1 insurance brand globally, which is fantastic news and con fir ms that we are on the right track,” said Oliver Bäte, Chief Executive Officer of Allianz SE.
“We are immensely proud to be the No 1 insurance brand, and to have secured our place on the Top40 Best Global Brands list. In just ten years, Allianz has moved from 67th place on the list with a value of $ 4.9 billion in 2010, to 39thplace with a value of almost $ 1 3billion in 2020.”
“While half the brands in the Top100 failed to grow this year, Allianz’s valuation increased by 7percentdespite the crisis, taking it to $12.935billion,” said Christian Deuringer, Head of Brand and Partnerships at Allianz SE.
“We have set ourselves a goal to become a Top25 brand by 2025.”For Allianz, the ranking is more than an encouraging sign of the brand’s growing strength. It also points to Allianz’s increasing role in people’s lives.“During Covid-19, we worked extremely hard to deliver on our promise and beyond, taking on an even greater role in the lives of our customers, our employees and our communities, helping secure the future, and giving our customers courage in these difficult times,” stated Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.
“Our customer centricity and resilience allow us to benchmark ourselves against brands across industries. The diversity of what we offer, for example, with health services like Doctor on Call, or Chat with Allianz Partners, had an immense impact during the pandemic and made the difference,” Raffard added. Interbrand publishes the Best Global Brands report on an annual basis. Each year’s report aims to identify the world’s 100 most valuable brands.
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