Honda commenced the New Year with an unbelievable consumer promotion for their customers who purchase the Honda two wheelers from Stafford Motors or from any of its 325 island-wide authorized sales dealers.
This consumer promo named ‘Honda Dawase Lakshapathi’ has a daily draw where only the customers who purchase two wheelers on that day will be eligible. Therefore, the probability of being the daily winner is much higher than most consumer campaigns and each and every winner will be given a cash prize of Rs.100,000/-
In order to enter the draw, the customers have to fill the coupon given to them when they purchase their two wheeler and fax or by emailing a clear image of the coupon to lakshapathi@honda.lk.
This consumer promotion period commences from January 16 to March 30. The first draw was held on January 17. Fifty winners will be selected from 50 draws held daily (Excluding Saturdays, Sunday and public holidays) up to March 31.
Coupons received on a weekend or a holiday will be entitled for the draw that is scheduled for the following day. Another unique feature of this promotion is that the daily draws are broadcast live through the Honda Sri Lanka official Facebook page and the winners will be announced daily and weekly through leading newspapers. The winners will be awarded their prizes on every Saturday, starting from February 1.
Charaka Perera, Director and COO of Stafford Motor (Pvt) Ltd expressed his views on the promotional campaign stating, “This promotional campaign is a means of payback for our consumers for the unyielding support they have rendered us through our. Due to the prevailing economic conditions, funding the down payment to purchase a two wheeler is a difficult task for most. Further, paying the monthly installment is also a great burden on their household income. Therefore, “Honda Dawase Lakshapathi’ gives a great opportunity for anyone thinking of buying a two wheeler, to win back Rs.100,000/- to reduce their financial burden.”
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