Sri Lankan Tourism would launch a series of promotion events at the World Tourism Market (WTM) London, which would be held from November 4 to 6 as the island’s Tourism Industry continues its resolute recovery following the April terror attacks.
For the very first time Sri Lanka has been bestowed with the honour of been named Premier Partner for WTM London and would be present at the opening ceremony as well.
The high-profile partnership would ensure global coverage for the Indian Ocean destination, which has also teamed with the legendary Sri Lankan batsman Kumar Sangakkara, to help tourism bounce back. The Premier Partnership deal with WTM London, would mean thousands of international travel trade professionals and buyers who would witness the new ‘So Sri Lanka’ branding, while hundreds of journalists and influencers would hear about the country’s culture, scenery and heritage.
Sri Lanka Tourism Promotion Bureau’s Managing Director, Chamarie Maelge said that Sangakkara wwould promote the destination’s key tourist attractions which are being marketed under the new brand ‘So Sri Lanka.’
Key marketing themes under the ‘So Sri Lanka’ banner at WTM London, would be the island’s remarkable natural beauty, its rich heritage and welcome of locals.
The Sri Lanka Tourism Promotion Bureau would share its exhibition space at WTM London (Stand AS200) with 67 travel trade partners, including hotels, travel agencies, resorts and operators, all united in their mission to help the country rebuild its tourism trade.
Tourist numbers plunged by 70% in the wake of the April tragic events, but concerted efforts by the Sri Lankan tourist industry meant the recovery is happening faster than expected, according to Tourism Minister John Amaratunga.
The government has suspended visa fees for visitors from many countries and stepped up security across key tourist sites and the International Airport.
Visitors could also experience the benefits of Ayurveda, Sri Lanka’s traditional art of healing and restore their body and soul at the island’s many wellness retreats and resorts. Furthermore, food and hospitality play a crucial role in the country’s culture, with tourists able to enjoy a wide variety of curry and meat dishes, soups, seafood and vegetarian cuisine. Coconut milk is a distinctive ingredient, many meals and the island is world-renowned for its tea.
WTM London’s Senior Director, Simon Press said: “WTM London is delighted to announce Sri Lanka as its Premier Partner for 2019.
“It has been so heartening to see the country recover from the appalling events last Easter and it looks set to have a busy winter season.
“Being WTM London’s Premier Partner means, Sri Lanka could entice trade buyers and media from across the globe, which would help visitors return to or even surpass the levels seen in 2018 – boosting the country’s economy, as well as helping to provide jobs for thousands of workers.” (SS)
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