SLIM, the national body of marketing in Sri Lanka, continued its academic collaboration with the corporate sector by adding Astron Limited to its list of partners.
The alliance with Astron Limited for the Certificate in Professional Selling (CPS) was made official on August 26, at the Head Office of Astron Limited in Ratmalana.
This partnership was initiated with the intention of providing the CPS qualification to the medical sales team at Astron Limited. The Certificate in Professional Selling (CPS) is designed to provide professional knowledge for sales teams to improve their understanding of sales, enhance their performance and to be in the forefront of today’s competitive sales culture. The CPS is a tailor made program including components like corporate culture management, consumer organization and buyer behaviour, personal selling–approaches and strategies, and effective communication skills.
The President of SLIM, Suranjith Swaris said, “As the national body of marketing, SLIM plays a vital role in imparting marketing education to the nation. SLIM’s programs groom professionals to stand as equals, not only with their local competitors, but also their global counterparts. The corporate sector in Sri Lanka continues to keep confidence in SLIM’s Corporate Solutions programs as they effectively contribute towards enhancing the performance of their employees.”
Johann De Zilwa, the Director/CMO of Astron Limited stated, “It is of utmost importance for us as a company to provide necessary education and training to our staff in order to bring about professional growth, and enhance the effectiveness and efficiency of our employees. As the national body of marketing in Sri Lanka, SLIM has proven its flexibility in conducting customized professional programs for the corporate sector. We believe that the individuals who follow this educational program would demonstrate developed skill levels that will reflect in both their personal and professional growth”.
The Certificate in Professional Selling (CPS) will facilitate Astron Limited in upgrading the skills of its employees by significantly increasing sales, enhancing the retention and loyalty of employees, and developing a well-equipped sales team. Qualifying in CPS will open new vistas in education for the Astron medical sales team.
Speaking at the event, the CEO and Executive Director of SLIM, Sanath Senanayake said, “The corporate sector in Sri Lanka has endorsed SLIM Corporate Education programs due to their effectiveness in enhancing the performance of their employees.”
Roshan Karunathilake, the Head of Sales at Astron Limited, noted, “The corporate sector in Sri Lanka has confidence in SLIM’s programs since they effectively contribute towards enhancing the performance of employees. Our medical sales team will benefit immensely from this program, which will develop them both as individuals and a team that excels in sales”.
0 comments: