Ceylon Spice’ was ceremonially unveiled at Anuga 2019, the world’s largest food & beverage exhibition held in Cologne Germany on October 6.
The event was attended by Nalin Bandara, Deputy Minister of Development Strategies & International Trade, Madurika Weninger, Consul General of the Sri Lanka Consulate Frankfurt, Indira Malwatte,Chairperson & Chief Executive of the Sri Lanka Export Development Board, international buyers, Sri Lankan exporters, media and journalists.
Spices & Concentrates sector has been identified as apriority sector under the National Export Strategy (NES) for export promotion.
To “Become globally recognized as an innovative player in the value added spice market segment” is one of the strategic objectives. Therefore, Branding of Spices is identified as apriority action in the NES to achieve an export target of US$ 880 million from the Spices and Concentrate Sector by 2022.
EDB together with the members of the Spice Council, SAPTA and relevant government institutions has developed this National Trademark for Sri Lankan Spices. The Trademark supports growers, processors and manufacturers by helping them to clearly identify their products as Sri Lankan-made, and inform customers and consumers that all significant parts, produce, processing and products are of genuine Sri Lankan origin.
The Masterbrand brand architecture places all Ceylon Spices that meet the required standards under one trademark namely – ‘Ceylon Spices’ which maximizes brand awareness by focusing brand marketing on a single brand strategy and brand image.
It also lower brand marketing costs by eliminating the need for separate and distinct logos and imagery.
The ‘Ceylon Spices’ Masterbrand has a distinct position, personality, promise and visual and verbal system and all qualifying spices will use the same name, colours and ‘Born in Sri Lanka’ tagline.
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