The Sri Lanka Institute of Marketing (SLIM) in collaboration with the Export Development Board (EDB) conducted an awareness seminar for the applicants of the ‘Erambuma’ credit scheme. SLIM, in keeping with its sustainable approach to business, joined hands with the EDB to educate local entrepreneurs on marketing and essential business practices.
The National Budget 2018 provided an opportunity for youth to build their own businesses through the “Erambuma Credit Scheme” to commercialize and accelerate the growth of the economy. The above loan will be provided on the merit of a business plan and a viable business idea. The above seminar was provided for “Erambuma Credit Scheme” applicants eager to obtain marketing knowledge for their business start-ups.
There were many speakers representing SLIM, the EDB, the Ministry of Finance, People’s Bank, the Sri Lanka Institute of Textile and Apparel (SLITA), Bank of Ceylon, the Sri Lanka Tourism Promotion Bureau, Hayleys Agriculture Holdings Ltd., the University of Wayamba, and Vital Hub Innovations Labs who attended the programme to share their knowledge with the audience.
Moreover, presenters from SLIM enlightened the audience of budding entrepreneurs.In the morning session Sumith De Silva, the Marketing Manager of Airport and Aviation Services (Sri Lanka) Limited, spoke onareas such as entrepreneurship. Fundamentals of marketing were elaborated by Kasun Gunarathna, the Marketing Manager of Elephant House, Ceylon Cold Stores PLC. Approaching export markets was the key topic addressed by Charaka Perera, the Chief Operating Officer of Laugfs Salt & Chemicals of Laugfs Holdings Ltd, while business and finance planning were discussed by Elangovan Karthik, the Director/ Chief Executive Officer of Unisons Capital Leasing.
The introduction on the Sri Lanka Institute of Marketing was done by SanathSenanayake, the CEO / Executive Director of SLIM.
program for those who are prepared to transform their entrepreneurship into a sustainable entity. Entrepreneurship and its development is a crucial requirement for the nation, which we have identified through the effective use of marketing strategies. They can survive and grow their businesses while contributing to the national GDP by engaging in this initiative by SLIM to overcome this this problematic situation.”
Sanath Senanayake, the CEO/Executive Director of SLIM stated, “SLIM always prioritises national need.
Accordingly, empowering small and medium scale entrepreneurs is one of SLIM’s sustainable approaches in contributing to Sri Lanka’s economic prosperity. The institute’s members are top marketing professionals and we conduct interactive programmes to share their knowledge with the general public. Moreover, SLIM’s Certificate in Entrepreneurial Marketing course also provides the necessary marketing knowledge to budding entrepreneurs. SLIM is honoured to produce educated and sensible individuals to the market.
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