Sri Lanka Telecom (SLT) and SLT Mobitel unveiled their unified brand identity on January 1, 2021 at SLT Headquarters forming a formidable force creating a lasting legacy as the national Information and Communications Technology (ICT) solutions leader.
The historic unification of products and services were symbolically launched at the event that took place with the participation of Rohan Fernando, Chairman, Sri Lanka Telecom Group; Lalith Seneviratne, Group Chief Executive Officer, Sri Lanka Telecom; Kiththi Perera, Chief Executive Officer, Sri Lanka Telecom, Chandika Vitharana, Acting CEO, SLT Mobitel and other key officials of the Sri Lanka Telecom Group.
This historic unification will be an impetus to the Government’s effort to create a technology driven economy and a technology-based society, with SLT- MOBITELcontributing immensely towards the digitalization of Sri Lanka.
For over 163 years Sri Lanka Telecom PLC has solved the country’s need for connectivity, operating on Fixed, Mobile and other operational segments, with SLT recognized as the fixed line powerhouse brand and Mobitel the benchmark for mobile services. “Today’s brand unification brings Sri Lanka Telecom and Mobitel products and services under a single brand. The new brand identity will strengthen the brand equity of SLT-MOBITEL, synergizing the good will gained by both to one strong brand with digitalization at its core. A brand that consumersreadily recognize, trust and accept,” said Rohan Fernando, Chairman, Sri Lanka Telecom Group. The new brand identity bringsthe brands together in a setting that is instantly recognizable to the consumer and portrays the unified relationship. Sri Lanka Telecom Group Chief Executive Officer Lalith Seneviratne, spoke on the impact of the brand unification on consumers.“At SLT Group we no longer think of ourselves as a connectivity partner but as a lifestyle company impacting people’s lifestyles greatly. The two anchor companies in the group, SLT and Mobitel hold an important position to support the foundation of the Group. Together with other subsidiaries they provide Fixed- Line Services, Mobile Communications, Broadband Service, Internet TV, and Health Services Access among others.” Through Sri Lanka Telecom, SLT-MOBITEL provides telecom networks and ICT services to organisations of all proportions across all economic sectors, other telecommunications operators and internet service providers (ISPs), public sector institutions, and domestic customers. “From now on, all our customers will know us as one SLT-MOBITEL family and will enjoy all of our services together. All of us at SLT will be bound together under our common brand identity as we take helm as the primary telecommunication services provider to the nation. We look forward to the synergized brand value this gives us, as we work with Mobitel to expand our 4G, 5G and wireless broadband offering under a unified brand umbrella, creating value for the customers and the company,” said Kiththi Perera, Chief Executive Officer, Sri Lanka Telecom, speaking on the launch of the new digital-centric identity.
Via Mobitel, SLT-MOBITEL offers mobile ICT services including mobile telephony, high-speed broadband, enterprise solutions, international services, and a range of value-added services with national coverage. As the fastest 4.5G/4G+ mobile network in Sri Lanka, Mobitel offers an unparalleled broadband network recognised by Ookla Speed test Awards as the fastest mobile network in Sri Lanka.
SLT Mobitel Acting Chief Executive Officer Chandika Vitharana, commented on the synergy from the brand unification. “SLT Mobitel is the only truly Sri Lankan mobile services provider and is the frontrunner in digital mobile technology.
SLT and Mobitel joining forces signals to the consumers the strength of our offering and our undisputed leadership in telecommunication services in Sri Lanka.”
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