Fairfirst Insurance recently launched Pet insurance scheme to the market.
Further expanding their innovative shelf of products and propositions, Fairfirst is taking the lead in churning out products that are capitalizing on the evolving needs of consumers.
“Pet Insurance essentially acts as a safety net to assist in protecting you against unexpected costs associated with your beloved pet. Of course these costs could range from accidents, veterinary medical bills and third party liability that you could be incurred should your pet get into trouble with others,” the company said in a press release.
Pet insurance has hugely grown in popularity over the last decade across regions like the US, Canada, Europe, Middle East and parts of Asia. However it’s still a novel concept here in Sri Lanka. Medical costs related to pets are not getting any cheaper and Sri Lanka is no exception to this. Leveraging on the underwriting capabilities of its parent group -Fairfax Canada, Fairfirst has decided to fill this gap in the market. Commenting on the addition of Pet Insurance to Fairfirst was Head of Non-Motor Underwriting Piyantha Perera, “We are very excited to be introducing this new line of insurance to the market. The team have carefully evaluated what could work in Sri Lanka and we are very happy with the initial response we’ve had”.
Commemorating the launch of the product Fairfirst recently held a pet adoption day together with Embark at their corporate office premises – Access Towers 2. Five puppies were taken up for adoption at this event and each pup was given a free pet insurance cover from Fairfirst.
Otara Gunawardene said, “I thank Fairfirst for starting this initiative as we come across so many people who cannot afford to treat their pets due to the rising costs of vet clinics. I also thank Fairfirst for joining paws with Embark to do an adoption day and to support the beautiful street dogs of Sri Lanka. It is so important to promote adoption of our own dogs who don’t have an opportunity of a home and receive the love and care they deserve to have.
There are only a few companies who understand this need to support our homeless animals and I am grateful that there are more joining the movement. I must also add that the event was planned and organized very well”.
The Fairfirst Pet Insurance policy is available in 3 key plans – Silver, Gold and Platinum which comes with premiums of Rs. 2,800, Rs. 4,800 and Rs. 7,200 respectively.
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