CEAT Kelani is looking at intensifying their export market, said Ravi Dadlani, Vice President Sales, Marketing & Exports CEAT Kelani Holdings.
He said that currently their export 35% of their products to 14 countries excluding.
“Our main exports are truck and light truck tyres and our main markets are Egypt, Singapore, Philippines, India, Indonesia, Syria and Nigeria.”
He said that they also export three wheel tyres to India and Egypt. CEAT Kelani Holdings also announced an infusion of Rs 3 billion in new investments for the enhancement of manufacturing capacity, new product development and growth of exports, in a significant vote of confidence in the prospects for the India – Sri Lanka joint venture tyre manufacturing operation.
The company’s motorcycle tyre manufacturing capacity, currently at 375,000 tyres a year, would also double as a result of the investment.”
Asked as to why they are not manufacturing passenger car tyres he said they don’t see a demand for it from Sri Lanka.
“Luxury car owners like BMW Audi or Benz would not buy any other brand while Japanese car uses also prefer to use Japanese branded tyres. It’s hard to change this mindset.”
He said that the competition in the market is tough but they are happy that there is a duty of around 40% for imported tyres.
CEAT Kelani’s manufacturing operations in Sri Lanka encompass the radial, commercial, motorcycle, three-wheeler and agricultural machinery segments.
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