SriLankan Airlines won a Gold Award for its destination video “Epic Journey of Sri Lanka on SriLankan Airlines” at the Golden City Gate Awards Ceremony at ITB Berlin recently.
The video captures the cultural vibrancy and the ecological beauty of the country through extensive aerial videography; offering the viewer a novel perspective of the island experience. Elaborating the cultural festivities that bring communities together, the video effectively touches upon the aspects of devotion and the continuity of rich traditions that are as old as the history itself.
SriLankan Airlines’ Chief Commercial Officer, Siva Ramachandran said they are pleased that their efforts were recognized at the Golden City Awards 2017.”This will certainly motivate us to conceptualize and create more unique content which will help us take Sri Lanka to the world.”
“Epic Journey of Sri Lanka on SriLankan Airlines” features a collection of Sri Lanka’s most iconic places, mostly set against the lush greenery, the aquamarine Indian Ocean and the sunny skies.
While portraying the country as a hotspot for adventure sports such as surfing and hot air ballooning, the video goes beyond a stereotypical destination video by unveiling the modern luxuries the island has to offer the discerning traveller.
Every year the Golden City Gate Awards Ceremony recognizes and rewards the creative efforts of the global tourism industry, expressed through various mediums.The artworks are judged by an international jury based on a point system and each submission is evaluated for its creativity, innovativeness, design, structure, authenticity and whether it encourages the audience to visit the destination.
0 comments: