ODEL, department store chain, announced its partnership with MAS Holdings as the official launching partner of the prestigious ICC Cricket World Cup Sri Lanka Jersey to be worn by the Sri Lanka team this year.
“We are proud to be the official launching partner of this iconic jersey which portrays the Sea Turtle, an endangered species whose habitat is the coastline of Sri Lanka. The jersey is made up entirely of recycled plastic sea waste by MAS Holding, who partnered with the Sri Lanka Navy in collecting the plastic waste from the coasts of Sri Lanka in what is truly a groundbreaking project”, said Group Director Marketing Softlogic PLC, Desiree Karunaratne.
“The ODEL brand has always supported sports and fitness in Sri Lanka via exclusive partnerships with schools as well as local sports clubs whilst also supporting the environment through many projects that involve environmental conservation and wildlife protection”.
Being the forerunner in active wear and sportswear in Sri Lanka, ODEL has always gone that extra mile to offer its clients the latest and most up to date sports and active wear in the country by regularly introducing key global sports brands to the market.
MAS Holdings, through its pioneering sustainability initiative ‘Ocean Plastics’, implemented in partnership with the Sri Lanka Navy, Eco Spindles and Sri Lanka Cricket, has successfully upcycled waste plastic recovered from the beaches of Sri Lanka, to produce the official jerseys to be worn by Sri Lanka’s national cricket team during the ICC Cricket World Cup 2019. Ten Plastic bottles are recycled in to producing one T-Shirt, whose design portrays the Sea Turtle, endangered due to marine plastic pollution.
“Through this alliance, MAS is contributing towards establishing a long-term solution for the pressing marine pollution issue, which threatens the coastal belt of Sri Lanka. Business Director at MAS Active, Rashmika Peiris said.
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