Munchee, the flagship brand of Sri Lanka’s leading biscuit manufacturer Ceylon Biscuits Limited (CBL), was recently awarded with the AA (Double A) Certification by the internationally renowned British Retail Consortium (BRC).
CBL is the only biscuit manufacturing company in South Asian region to win BRC’s AA certification.
The globally recognized AA Certification is the highest grade awarded by the UK based food safety standard certification body – BRC. CBL received the certification following a stringent benchmarking and meticulous quality assurance assessment conducted by a team of experts from SGS Lanka, an affiliate of SGS – the world’s leading inspection, verification, testing and certification body.
BRC certification is highly acclaimed and sought by retail and food service industries, as it is a mandatory certification demanded by suppliers from Europe, Africa, Middle East, Asia, North and South America as well as Australia. The certification also testifies the extensive measures taken by the recipient for constant monitoring and quality improvement to maintain highest levels of competence throughout in all aspects of manufacturing.
Chief Guest Joachim Schulz elaborated on the importance of Global Food Safety Initiative (GFSI), a global body which collaborates with world’s leading food actors and experts in a bid to improve food safety management systems across the world. Schulz said, “The main vision of the GFSI is ‘Safe food for consumers everywhere’, ensuring high quality food is delivered safely to all consumers worldwide. Every auditor across the world is rating in the same way to retain consistency. This is only the entry step, but you have already achieved the best certification with the highest recognition in the global market.”
Expressing her heartiest thanks to the hardworking and dedicated team of CBL, Group Managing Director of CBL Ms. Sheamalee Wickramasingha added, “Previous year CBL clinched the ‘Most Outstanding Exporter of the Year’ award. Being a non-traditional exporter who competes against very large exporters, this is not an easy accolade to win. BRC has broadened our scope, and helped us open new markets and reach new customers."
CBL maintains its high quality across all platforms, allowing consumers in Sri Lanka as well as overseas to taste and experience the richness and goodness of CBL biscuits in the same manner.
The company’s manufacturing process incorporates the most modern technology, innovation and industry’s best practices, placing CBL as a market leader in Sri Lanka.
The mission to achieving the BRC’s AA certification began four years back, which saw to the steering of the staff of CBL as a single team striving towards a common goal.
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