Hoteliers and the corporate sector in Kurunegala have teamed up for a major destination marketing campaign to promote the place as a tourism hot spot.
Though Kurunegala was home to three ancient kingdoms and has several places of archaeological interest, the city is still not been properly marketed and steps are now been taken to address this and increase room nights of guests, said General Manager, Kandyan Reach Kurunegala Sugath Illangakoon
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| Ridee Viharaya Temple Ridigama, Kurunegala |
He said that the historic Ridee Viharaya Temple Ridigama, Kurunegala is a second-century BCE Theravada Buddhist temple built during the reign of Dutthagamani. Temple has already launched a campaign printing their own DVD to make it a popular place of visit by both local and foreign tourists. “Kandyan Reach Kurunegala is also helping in this endeavor along with the business community and have also launched a destination guide.”
Kurunegala is also is a very active city with over 20 foreign recruitment agencies, airline travel officers, motor bike show rooms, spare part show rooms that attract many local and foreign businessmen especially from Gulf and Japan.
“We are also looking at adding more entertainment facilities to meet the demands of these guests and entice them to stay longer in Kurunegala,” he said.
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