The Swadeshi Industrial Works PLC, the market leader in Sri Lanka for herbal personal care products, has sponsored the “Aloka Poojawa” of the historic Sabaragamuwa Maha Saman Devalaya and Dambadeniya Raja Maha Viharaya for the 16th consecutive year.
The illuminations were done under the theme; “Swadeshi Khomba Aloka Puja Sathkaraya”.
Swadeshi Chairperson Amari Wijewardene said Swadeshi being a Sri Lankan owned company, considers safeguarding the culture and traditional heritage of Sri Lanka by supporting such activities as this annual Aloka Pooja, a duty and also a debt the company owe towards mother Lanka.
She further observed, Swadeshi illuminates places of worship in the country for the benefit and ease of all worshippers and also with the intention of educating younger generation on the importance of safeguarding the country’s culture and heritage. The illumination is followed by a colourful cultural pageant which highlights Sri Lankan traditions and history.
In 2013 the ‘Sri Dalada Maligawa’ of historic Dambadeni Raja Maha Viharaya, where the sacred tooth relic was kept and the ancient murals were renovated by Swadeshi Chairperson Amari Wijewardene to bring back its past glory.
Swadeshi also supports the Aloka Poojas of Kataragama Kiri Wehera, Ruhunu Kataragama Maha Devalaya, Devundara Sri Vishnu Devalaya, Redigama Ridi Viharaya and Keragala Raja Maha Viharaya annually. The pioneer and market leader in the herbal personal care category in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941. Among the pioneer brands of Swadeshi are Khomba Herbal, Khomba Baby, Rani Sandalwood, Rani Rose, Safeplus, Apsara, Perlwite, Lak Bar, Lady, Black Eagle (Perfume and After Shave), Khomba & Rani Shower Gel range and the one and only kids range “Little Princess”.
The company recently introduced Khomba Deo Fresh Soap which contains natural Margosa oil with Lemongrass. The new Khomba Deo Fresh soap takes away body odour and makes you feel refreshed and energized.
The company also manufactures and markets the top herbal soap brand Khomba Herbal and heritage beauty soap brand Rani Sandalwood.
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