Seven new auto models with Mahindra electric vehicles to be launched hard on the heels of their mega entry into three new business segments in Sri Lanka ‘Ideal Vision Auto & Lifestyle Show 2017, driven by Mahindra & Mahindra’ will be a unique event that will showcase
Mahindra’s full global range from 2 wheelers to Trucks & Buses, and other businesses of the Ideal Group in an extravagant show spread across 2 days, 15th & 16th July 2017 at Nelum Pokuna.
Seven new auto models to be launched at the event while food and clothing stalls, a kiddies play area, as well as other entertainment is on the cards and entry would be free.
“The year 2017 has been a remarkable year in the history of the Ideal Group and Mahindra & Mahindra Ltd in Sri Lanka, with a plethora of new offerings and ventures having taken place and this event too would be another great event for us,” said Nalin Welgama, Founder and Executive Chairman Ideal Group.
“Throughout the year there are several motor shows. However, for the first time in Sri Lanka, we will be showcasing the entire range of vehicles marketed solely by Ideal; a step taken by no other automotive major. We are also proud to be the first auto major in Sri Lanka to introduce a
franchised electric vehicle from the house of Mahindra & Mahindra, a global conglomerate which manufactures the widest spectrum of automobiles ranging from the 2 wheelers, 3 wheelers, light trucks, heavy trucks & buses, UVs, construction equipment, SUVs and cars”.
Welgama said that an impressive line-up of electric vehicles from Mahindra will also be introduced in the next few months in keeping with current world trends! Sanjay Jadhav, Vice President, Head of International Operations - AFS (South Asia), Mahindra & Mahindra Ltd, said “Sri Lanka has been one of the top 3 export destinations for Mahindra for the past three years. Mahindra vehicles have carved a distinct niche for itself in Sri Lanka with its unique combination of rugged utility and style.”
“Our partner, Ideal Motors is one of Sri Lanka’s most established automobile companies and their sound knowledge of the local market coupled with professional expertise have ensured our success. Our top management and we are very excited about this unique event that will enable us to connect further with our customers and forge an even better Customer Experience.”
Associated with the Ideal Group in this venture are Platinum sponsors Fairfirst Insurance and Apollo Tyres, together with a host of other sponsors including Seylan Bank, Nawaloka Hospitals, Abans, Kandos, Valvoline, Stafford Trading, Causeway Paints and Sinwa, all of whom were
present at the media briefing.
The event will commence at 7.30 am on 15th July with the Ideal Abhiyogaya Mahindra Bolero Rally which is being organized together with the Ceylon Motor Sports Club. Subsequent to the ceremonial opening and launch of key vehicles a new range of Apollo Tyres , the show will be opened to the public with entrance being free of charge. A spectacular evening complete with a Motorbike Stunt Show and a gala musical show where once again entrance will be free of charge on 15th July.
On July 16 exhibition continuing, while the evening will see yet another musical show and , show will have tickets being sold , with part of the proceeds being channeled towards the Ideal Groups CSR projects.
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