The Peugeot 3008 SUV was launched in Colombo on Thursday a head of other regional counterparts by Carmart (Pvt) Ltd.
The Peugeot 3008 which was launched in October in Europe was planned to be unveiled in the region in July 2017 but Carmart has been able to launch the car in Sri Lanka in front of countries like Japan Malaysia and Singapore which was a significant achievement, said Yasendra Amerasinghe, Director and Chief Executive Officer, Carmart addressing the gathering at the launch.
Amerasinghe said after the successful launch in Europe in October 2016 over 100,000 orders throughout the continent has been received for the vehicle and has been voted the car of the year in 2017.
Carmart was proud to be one of the first countries in Asia Pacific Region to launch this model, he said.
"The new 3008 SUV marks a jump of several generations forward in terms of style, technology, and design for Peugeot, putting it at the forefront of its category and winning the Car of the Year 2017 award cements this assertion. This is the most prestigious award in the automotive industry as it is judged by a panel of 58 impartial, veteran motoring journalists from a multitude of countries" added Amerasinghe, he added.
The new Peugeot 3008 was named the 2017 Car of the Year (COTY) on March 6 in Geneva by a judging panel comprising 58 European journalists. The judging panel acclaimed its style, interior design and performance. This prestigious trophy joins the 20 other prizes the new Peugeot 3008 has already won. The vehicle is the fifth Peugeot to win Car of the Year and the first SUV honoured in the history of the COTY prize.
The new Peugeot 3008 SUV appeals to choosy customers who want to stand out and have new experiences, aiming to become a major contender in the SUV category.
The new Peugeot 3008 offers a unique blend of style, comfort and road handling. The spectacular Peugeot i-Cockpit(r) is state of the art and gives new meaning to being in the driver's seat.
It offers a more intuitive and intense driving experience, with a compact steering wheel, 12.3 inch head-up instrument display and central 8 inch capacitive touchscreen console with ergonomic piano keys to top it all off. The new Peugeot 3008 also offers several driving aids and other high-tech equipment, as well as seamless connectivity.
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